NovaKey Realty (we, us, our) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you use our websites, portals, applications, and related services that link to this policy (collectively, the Services).
1. Scope
This Policy applies to personal information we process in connection with the Services. If you enter a separate written agreement with us (for example a brokerage engagement), that agreement may include additional or different privacy terms for the transaction it governs.
2. Information we collect
Depending on how you interact with us, we may collect:
- Contact and profile data: name, email address, phone number, physical address, account credentials, and preferences you share when you register, subscribe, book a showing, or send an inquiry.
- Transaction and property interest data: saved searches, favorites, showing requests, offer-related correspondence, and documents you choose to upload to a secure workspace.
- Device and usage data: IP address, browser type, device identifiers, pages viewed, referring URLs, and similar diagnostics collected through cookies and similar technologies.
- Communications: content of emails, chat, or forms you send us, and records of calls where permitted by law.
- Payment data: when you pay for services, payment details are processed by our payment partners; we typically receive limited confirmation metadata, not full card numbers.
3. How we obtain information
We collect information directly from you, automatically when you use the Services, from property data sources and partners where relevant to a listing or inquiry, and in limited cases from public records or fraud-prevention vendors consistent with law.
4. How we use information
We use personal information to:
- Operate, maintain, and improve the Services and our internal operations.
- Respond to inquiries, schedule tours, deliver documents you request, and facilitate real estate transactions you authorize.
- Create and manage accounts; authenticate users; detect abuse, fraud, and security incidents.
- Send service and transactional messages (for example confirmations and account notices).
- Send marketing communications where permitted; you may opt out as described below.
- Comply with legal obligations and enforce our Terms of Use.
- Analyze usage in aggregate or de-identified form to improve product and market insight.
5. Legal bases (where applicable)
Where laws such as the GDPR or UK GDPR apply, we rely on appropriate legal bases, which may include: performance of a contract with you, legitimate interests (balanced against your rights), consent where we ask for it, and legal obligation.
6. Cookies and similar technologies
We use cookies, pixels, and local storage to remember preferences, keep you signed in where applicable, understand traffic patterns, and measure marketing effectiveness. You can control cookies through your browser settings; blocking certain cookies may limit some features. Where required, we present a consent tool for non-essential cookies.
7. When we disclose information
We may share personal information with:
- Service providers who assist us (hosting, email delivery, analytics, CRM, calendar tools, document rooms, payment processors) under contracts that limit their use.
- Professional counterparties involved in a transaction you are pursuing (for example escrow, title, lenders, co-brokers) when reasonably necessary and with your direction or consent as required.
- Authorities when we believe disclosure is required by law, regulation, legal process, or to protect rights, safety, and security.
- Business transfers in connection with a merger, acquisition, or asset sale, subject to appropriate safeguards.
We do not sell your personal information for money. Where state laws define “sale” or “sharing” broadly (including certain targeted advertising), we honor applicable opt-out rights as described below.
8. Retention
We retain information for as long as needed to fulfill the purposes in this Policy, comply with law, resolve disputes, and enforce agreements. Retention periods vary: marketing contact data, account data, and transaction files follow different schedules based on regulatory and business requirements.
9. Security
We use administrative, technical, and organizational measures designed to protect personal information. No online transmission is completely secure; you should protect your credentials and use unique passwords.
10. Your choices and rights
Depending on where you live, you may have rights to access, correct, delete, or port certain data; object to or restrict certain processing; withdraw consent where processing is consent-based; and appeal decisions. You may opt out of promotional emails via the unsubscribe link in those messages. To exercise rights, contact us at the address below. We may need to verify your identity before responding.
11. U.S. state privacy notices
Residents of certain U.S. states may have additional rights under state privacy laws (including rights to know, delete, and opt out of certain processing). We will not discriminate against you for exercising these rights. If your jurisdiction requires a dedicated toll-free number or authorized agent process, we will publish those details when required.
12. Children
The Services are not directed to children under 16, and we do not knowingly collect personal information from them. If you believe we have collected such information, contact us and we will take appropriate steps to delete it.
13. International visitors
If you access the Services from outside the United States, your information may be processed in the United States and other countries where we or our providers operate, which may have different data protection rules. Where required, we implement appropriate safeguards for cross-border transfers.
14. Changes to this Policy
We may update this Policy from time to time. We will post the revised version with an updated effective date and, where the law requires, provide additional notice.
15. Contact us
Privacy questions or requests: support@novakeyrealty.com.
If you are a buyer or seller with a dedicated file lead, you may also route sensitive diligence through that channel so we can coordinate with compliance.